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Educational Objectives
(1) Developing the knowledge of marketing planning.(2) Developing the knowledge of financial planning.
(3) Developing the knowledge of enterprise management.
The Corresponding Table of Educational Objectives and Courses
course area: general business
teacher in charge：Fang Chen
| Educational Objectives of the Department of Business A. Developing the knowledge of marketing planning. B. Developing the knowledge of financial planning. C. Developing the knowledge of enterprise management. |
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| Course Title | Educational Objectives of the Department of Business | ||
| A | B | C | |
| Introduction to Economics | ● | ||
| Microeconomics | ● | ||
| Macroeconomics | ● | ||
| Introduction to Accounting | ● | ||
| Accounting | ● | ||
| Calculus | ● | ||
| Macroeconomics Analysis | ● | ||
| Statistics | ● | ||
| Mathematics for Business | ● | ||
course area: marketing
teacher in charge：Chiang, C. H
| Educational Objectives of the Department of Business A. Developing the knowledge of marketing planning. B. Developing the knowledge of financial planning. C. Developing the knowledge of enterprise management. |
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| Course Title | Educational Objectives of the Department of Business | ||
| A | B | C | |
| Consumer Behavior | ● | ||
| Enterprise Public Relations | ● | ● | |
| Culture Marketing | ● | ||
| Green Marketing | ● | ||
| Brand Operation Management | ● | ● | |
| The Principle of Marketing | ● | ● | |
| Strategic Marketing Analysis | ● | ||
| Marketing Channel Management and Practices in China | ● | ||
| International Marketing | ● | ||
| Principles of Advertising | ● | ● | |
| Advertising Management | ● | ● | |
| Chain Store Management | ● | ||
| Distribution Management | ● | ||
| Marketing Planning | ● | ● | |
| The Practice of Market Survey | ● | ● | |
| Cultural Creative Industries and Marketing | ● | ||
| Public Relations | ● | ● | |
| Integrated Marketing Communications | ● | ● | |
| Fianacial Services Marketing | ● | ● | |
course area: finance
teacher in charge：Chou, P.-I
| Educational Objectives of the Department of Business A. Developing the knowledge of marketing planning. B. Developing the knowledge of financial planning. C. Developing the knowledge of enterprise management. |
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| Course Title | Educational Objectives of the Department of Business | ||
| A | B | C | |
| Financial Planning and Investment Vehicles | ● | ||
| Cost Accounting | ● | ||
| Derivative Instruments | ● | ||
| Securities Investment Analysis | ● | ||
| Money and Banking | ● | ||
| Financial Statement Analysis | ● | ||
| Financial market knowledge and professional ethics | ● | ||
| Tax Practice in China | ● | ||
| Auditing | ● | ||
| Application of Finance Information | ● | ||
| Securities Markets and Trading Practices | ● | ||
| Accounting Statement Analysis | ● | ||
course area: enterprise management
teacher in charge：Lee, Pei-Ching
| Educational Objectives of the Department of Business A. Developing the knowledge of marketing planning. B. Developing the knowledge of financial planning. C. Developing the knowledge of enterprise management. |
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| Course Title | Educational Objectives of the Department of Business | ||
| A | B | C | |
| Human Relations & Communication | ● | ||
| Individual Charisma Management in Business Setting | ● | ||
| Employee motivation and performance management | ● | ||
| Personal Selling and Image Management | ● | ||
| Commercial presentation：theory and practice | ● | ||
| Leadership and Team Management | ● | ||
| Customers Service Management | ● | ||
| The Theory and Practice of Planning | ● | ● | |
| The Diagnosis and Analysis of Business Administration | ● | ||
| Family Business Management | ● | ● | |
| Creativity and Innovation Management | ● | ● | |
| Introduction to Senior Citizen Business | ● | ||
| Chain Business Practice | ● | ● | |
| Introduction to Business Research Method | ● | ||
| Charisma operating in the workplace | ● | ||
| Fashion Administration and Management | ● | ● | |
| The practice of fashion merchandise(commodity) purchasing | ● | ● | ● |
