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The Core Competences

1. Marketing planning competence: developing the knowledge of marketing planning.
2. Financial planning competence: developing the knowledge of finance.
3. Enterprise management competence: developing the knowledge of enterprise management,communication and coordination in the workplace.


The Corresponding Table of Core Competences and Courses  course area: general business
  teacher in chargeSu, K.-L
The Core Competences of Department of Business
1. Marketing planning competence: developing the knowledge of marketing planning.
2. Financial planning competence: developing the knowledge of finance.
3. Enterprise management competence: developing the knowledge of enterprise management, communication and coordination in the workplace.
Course Title Core Competences of the Department of Business
1 2 3
Introduction to Economics    
Microeconomics    
Macroeconomics    
Introduction to Accounting    
Accounting    
Calculus    
Macroeconomics Analysis    
Statistics    
Mathematics for Business    
 
 course area: marketing
 teacher in chargeChiang, C.-C                        
The Core Competences of Department of Business 
1. Marketing planning competence: developing the knowledge of marketing planning.
2. Financial planning competence: developing the knowledge of finance.
3. Enterprise management competence: developing the knowledge of enterprise management, communication and coordination in the workplace.
Course Title Core Competences of the Department of Business
1 2 3
Consumer Behavior    
Enterprise Public Relations  
Culture Marketing    
Green Marketing    
Brand Operation Management  
The Principle of Marketing  
Strategic Marketing Analysis    
Marketing Channel Management and Practices in China    
International Marketing    
Principles of Advertising  
Advertising Management  
Chain Store Management    
Distribution Management    
Marketing Planning  
The Practice of Market Survey
Cultural Creative Industries and Marketing    
Public Relations    
Integrated Marketing Communications    
Fianacial Services Marketing  
 
course area: finance
 teacher in chargeChou, P.-I
The Core Competences of Department of Business
1. Marketing planning competence: developing the knowledge of marketing planning.
2. Financial planning competence: developing the knowledge of finance.
3. Enterprise management competence: developing the knowledge of enterprise management, communication and coordination in the workplace.
Course Title Core Competences of the Department of Business
1 2 3
Financial Planning and Investment Vehicles    
Cost Accounting    
Derivative Instruments    
Securities Investment Analysis    
Money and Banking    
Financial Statement Analysis    
Financial market knowledge and professional ethics    
Tax Practice in China    
Auditing    
Application of Finance Information    
Securities Markets and Trading Practices    
 
course area: enterprise management
teacher in chargeLee, P.-C                  
The Core Competences of Department of Business
1. Marketing planning competence: developing the knowledge of marketing planning.
2. Financial planning competence: developing the knowledge of finance.
3. Enterprise management competence: developing the knowledge of enterprise management, communication and coordination in the workplace.
Course Title Core Competences of the Department of Business
1 2 3
Human Relations & Communication    
Individual Charisma Management in Business Setting    
Employee motivation and  performance management    
Personal Selling and Image Management    
Commercial presentationtheory and practice    
Leadership and Team Management    
Customers Service Management    
The Theory and Practice of Planning  
The Diagnosis and Analysis of Business Administration    
Family Business Management  
Creativity and Innovation Management  
Introduction to Senior Citizen Business    
Chain Business Practice
Introduction to Business Research Method  
Charisma operating in the workplace  
Fashion Administration and Management  
The practice of fashion merchandise(commodity) purchasing